long haul management

• Wasserman commits to creators with acquisition of Long Haul Management
• As The NBA Cup hit Las Vegas, creators like Jesser and Bree Green had a showdown of their own

  Basketball creators like Jesser, Tristan Jass, and Bree Green competed in an influencer game that lined up with the NBA In-Season Tournament.

  
• For basketball influencers, NBA All-Star Weekend is the place to be

  All-Star Weekend is a hotspot for basketball creators. According to Kenny Beecham, the event is "where every NBA fan would love to be."

  
• 2HYPE’s ‘Jesser’ Drops Limited Edition Sneaker Collab With Champs Sports, Puma

  YouTube star Jesser, a member of the basketball and challenge-focused YouTube collective 2HYPE (which just signed to esports org 100 Thieves), has partnered with athletics retailer Champs Sports and Puma on an exclusive shoe and apparel drop.