Netflix is testing a new content consumption experience, pioneering a linear television-like channel in France. The web-based channel -- called Direct -- is not accessible via any Netflix apps but is only be available to subscribers. The service airs pre-programmed French and international feature films and TV series that are available on-demand elsewhere across the service.
linear tv
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For the first time, linear TV viewership makes up less than half of all TV usage
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Netflix Testing Pre-Programmed, Linear TV-Style Channel Called ‘Direct’ In France
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