Creator products, "creators as creative," new sponsor types, and blitz-style campaigns were four influencer marketing trends from 2023.
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- Logan Paul’s Los Angeles Lakers deal is a slam dunk for Prime Hydration
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Here are the influencer marketing trends that could define YouTube in 2024
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The Sidemen are telling their story with a Netflix original
The Sidemen, the creator group that includes KSI, Zerkaa, Miniminter, Vikkstar, TBJZL, Wroe2Shaw, and Behzinga, is getting a Netflix show.
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‘South Park’ skewers Logan Paul, Prime Hydration, and OnlyFans in Paramount+ special
South Park took a swipe at Logan Paul and the Prime Hydration brand he co-founded with KSI. The episode also referenced Tana Mongeau.
- Patrick Mahomes is the new face of Prime
- KSI and Logan Paul are getting back into the ring (but not against one another)
- Logan Paul and KSI’s Prime energy drinks are drawing scrutiny from U.S. regulators
- The Sidemen have sold 62,000 tickets for “an incredible event that will go down in YouTube history”
- KSI’s Misfits Boxing series is coming to Nashville with a novel “survivor tag” format
- KSI is on the syllabus in an A-Level media class in the U.K.
- The Sidemen are growing fast. A “multi-million-pound deal” will help them keep it up.
- Logan Paul, KSI take Prime out to the ballgame with Los Angeles Dodgers partnership
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