jordan schwarzenberger

• The Sidemen Charity Match is one of the year’s biggest creator spectacles. Here’s how it comes together.
• Here’s how the Sidemen are turning their brand into “Disney for Gen Z born from YouTube”

  The Sidemen -- KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and Wroetoshaw -- started as a creator group and now run a business.