item beauty

• Valkyrae Scrapped Her Skin Care Venture Over Blue Light Claims. Now Addison Rae’s Giving It A Go.
• Addison Rae Forays Into Music With Surprise Single “Obsessed”

  TikTok megastar Addison 'Rae' Easterling, who counts 78 million followers, surprised fans last night with the news that she's pursuing a music career by dropping the music video for her debut single, "Obsessed."

  
• With TikTok’s Future In The Balance, Addison Rae Launches Her Own Makeup Company, ‘Item Beauty’

  With TikTok's future uncertain, Addison Rae Easterling -- one of the micro-video platform’s signature stars -- is launching a flurry of new business ventures.