ipg mediabrands

• TikTok, IPG Mediabrands Form ‘Creator Collective’ To Connect TikTokers And Advertisers
• Twitter: Video Ads In Social Feeds Are Twice As Memorable As Pre-Rolls On Premium Sites

  Twitter says that its video ads were seen as 10% more relevant, 8% more favorable, and 8% less intrusive than pre-rolls, according to a new study.