The Interactive Advertising Bureau (IAB) has announced the schedule for the 2024 PlayFronts, which will feature gaming brands like Twitch.
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- The IAB has revealed the agenda for all four days of the 2024 NewFronts
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Gaming ads will take center stage at the 2024 PlayFronts. Here’s the official schedule.
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Creators become celebrities: 92% of advertisers consider creator content to be “premium”
Think With Google published a study from the IAB and TalkShoppe. 92% of advertisers said they consider creator content to be "premium".
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TikTok, Snap, Meta, YouTube among presenters at 2023 NewFronts
Presenters who are on the schedule for the 2023 NewFronts include TikTok, YouTube, Snap, Amazon, Meta, Yahoo, Vevo, Conde Nast, and Roku.
- Netflix needed execs to lead its upcoming ad-supported tier. It found them at Snapchat.
- U.S. podcasts will rake in $2 billion this year, and $4 billion by 2024
- Here are the schedules for the 2022 NewFronts and Podcast Upfront
- Meta, Twitch, Zynga among presenters for inaugural PlayFronts
- The IAB Predicts U.S. Podcast Revenue Will Hit $2 Billion In 2023
- SuChin Pak, Gaby Dunn, Heather McDonald Named Co-Hosts Of IAB’s ‘Podcast Upfront’
- IAB Reveals Full 2021 NewFronts Schedule Featuring YouTube, TikTok, NBCUniversal
- Advertisers Can Now Buy Against Even More ‘Curated’ Content Categories On Twitter Amplify
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