Guest Post

• Creators won’t dominate the next phase of the creator economy
• Hey Creators, Are Your Viral Parties Really Worth the Risk?

  How ignoring social distancing rules in the name of content can jeopardize creators' livelihoods. And risk lives.

  
• John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago

  John Green, the founder of Vidcon, YouTube star, and NYTimes best selling author, explained that YouTube creators were undervalued by advertisers. As a result, creators were developing alternative revenue sources. Rather than relying on brands they were launching events, publishing books, selling merchandise, and turning to crowdfunding.

  
• How Creatives Can Stay Sane During The Coronavirus Crisis

  The creative life isn’t an easy one, but throw an unknown like COVID-19 into the mix, and everything can suddenly seem hopeless and overwhelming.

  
• The Drive-Thru Creator Problem: How Low-Quality Content Is Hurting Brands (And Creators)
• “Under The Influence”?: A Response To THAT Ad Age Article
• Story Sells, Stupid: How To Advertise In The Digital Age
• ‘Subscribe’ Is The New ‘Like’: How YouTube Is Becoming More Like Facebook
• Why YouTube Celebrities and Digital Managers Need to Think More Like Brands
• Elements of a Hit Web Series (And the One You’re Probably Missing)
• A Look Ahead to 2012 in Online Video