GroupM

• GroupM forms coalition with Disney, YouTube, Roku, NBCUniversal to standardize streaming ads
• 28% of TikTok users are Gen Xers. Only 5% of brands target that cohort with influencer marketing.

  Is Generation X underserved in influencer marketing campaigns? Wavemaker answered that question by checking the cohort's TikTok habits.

  
• TikTok Inks Multi-Faceted Partnership With British Ad And Marketing Giant WPP

  British advertising and marketing conglomerate WPP has announced a global partnership with TikTok that the two companies say will enable WPP-owned ad agencies and their clients to gain unique access to and capabilities on the hit micro-video platform.

  
• GroupM’s Global Head Of Social Says Marketers Must Practice Non-Linear Storytelling

  Given the fragmentation of the video industry today across multiple formats and platforms -- from linear TV to mobile screens and everything in between -- marketers need to re-think their approach to ads beyond the traditional 15- and 30-second time frames that have been around for more than three quarters of a century.

  
• Facebook Inflated Average Video View Time Metrics By 60% To 80% For 2 Years (Report)
• Fullscreen, GroupM Team Up For Influencer Marketing Partnership Called Playa
• Alloy Digital Partners Two Upcoming Series With GroupM
• Jenny McCarthy and James Brolin Set Sail with Royal Caribbean
• Yahoo's GroupM Deal Could Mean Their First Scripted Comedy