Is Generation X underserved in influencer marketing campaigns? Wavemaker answered that question by checking the cohort's TikTok habits.
GroupM
- GroupM forms coalition with Disney, YouTube, Roku, NBCUniversal to standardize streaming ads
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28% of TikTok users are Gen Xers. Only 5% of brands target that cohort with influencer marketing.
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TikTok Inks Multi-Faceted Partnership With British Ad And Marketing Giant WPP
British advertising and marketing conglomerate WPP has announced a global partnership with TikTok that the two companies say will enable WPP-owned ad agencies and their clients to gain unique access to and capabilities on the hit micro-video platform.
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GroupM’s Global Head Of Social Says Marketers Must Practice Non-Linear Storytelling
Given the fragmentation of the video industry today across multiple formats and platforms -- from linear TV to mobile screens and everything in between -- marketers need to re-think their approach to ads beyond the traditional 15- and 30-second time frames that have been around for more than three quarters of a century.
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