gordon ramsay

• Fox sates its appetite for creator content with division headlined by Gordon Ramsay
• Top 5 Branded Videos of the Week: Mark Rober, Matthew Beem, and Moriah Elizabeth

  After a record-breaking week for our last Gospel Stats Weekly Brand Report, we're back to normal, with around ~2,000 sponsored videos going up on YouTube. At #1 is Mark Rober, moving up a spot from last week with another highlight for his company CrunchLabs--but he's not the only familiar face on this week's list. We won't spoil any more, but we will say the bonus video hits on a holiday trend that seems to get bigger and bigger every year.

  
• Top 5 Branded Videos of the Week: Ronaldo, Ryan Trahan, robots

  While tallying up data for our latest Gospel Stats Weekly Brand Report, we realized that this is the biggest week we've seen so far. There were 2,536 sponsored videos published on YouTube during the week of Nov. 25-Dec. 1--more than in any other week we tracked previously. This surge is thanks to the upcoming winter holidays: it's the single biggest time of the year for ad spend, and with creator-led marketing continuing to grow, we're not surprised many brands are choosing to invest their ad dollars in sponsored content.

  
• Top 5 Branded Videos of the Week: Gordon Ramsay is cooking

  Now that the election is over and the holidays are calming down (at least in the lull before the next big holiday), our Gospel Stats Weekly Brand Report is back to a genre grab-bag, with science creators on top, Gordon Ramsay whipping up a Twister meal, Marques Brownlee flexing his spot as Chief Creative Officer at Ridge, and Drew Gooden doing a deep dive into the world of online gambling.

  
• Gordon Ramsay taps Rhett & Link, Zach King, Lexi Hensler for YouTube cooking competition
• Selena Gomez is inviting one of the internet’s favorite chefs onto her cooking show
• Come see MrBeast’s world of pure imagination on YouTube
• YouTube’s About To Get A Lot More Shoppable As It Assembles New Team, Readies ‘/Shopping’ Hub
• Viral TikTok Nabs Creator A Spot At Gordon Ramsay’s Dinner Table
• These Four Chefs Mastered YouTube (And A Recipe For How You Can, Too) [INFOGRAPHIC]
• Swedish Chef Food-Battles Gordon Ramsay In First ‘Muppisode’