ZEFR recently compared data it gathered from both fan and branded videos about Coca-Cola and Pepsi to see which came out on top.
fan videos
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Ellen DeGeneres Debuts Her Own Online Video Destination ‘Ellentube’
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What Can Coke And Pepsi Teach You About Branded Video Content On YouTube?
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Are ‘Lizzie Bennet Diaries’ Fans The Most Dedicated In New Media?
'Lizzie Bennet Diaries' viewers create fan art and videos along with more creative efforts, making them the most dedicated new media fans.
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