Michelle Phan is preparing to re-launch her cosmetics line, Em, which flopped upon its initial release alongside L'oreal in 2013.
em
-
Michelle Phan’s Latest Startup Helps Creators Find Free Music For Their YouTube Videos
-
YouTube Star Michelle Phan Prepares To Re-Launch Her Em Makeup Line (That She Bought Back From L’Oréal)
-
#SMWLA Preview: Michelle Phan Tells All
YouTube beauty guru Michelle Phan will discuss her Em makeup line with Rocsi Diaz of Entertainment Tonight at Social Media Week Los Angeles.
-
Michelle Phan’s ‘Em’ Makeup Line Will Be A Hit With Her Young Fans
YouTube fashion, style, and beauty guru Michelle Phan has announced the release of Em, her new makeup line, which will arrive on August 15th.
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

- Northernlion is holding a 6-day fan “supercruise.” But he’s not the only creator traveling with viewers.

- Jacksepticeye is making a Bloodborne movie

- Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 04/12/2026

- With The Overlap’s acquisition of Mark Goldbridge’s channels, the soccer world bets on YouTube









