digital viewership

• NBC Exec Reveals Ratings For Netflix Originals Like ‘Jessica Jones’ And Amazon’s ‘Man In The High Castle’
• Study: 51% Of Millennials Prefer Netflix Over Broadcast Channels, Cable

  The CEA and NATPE announced on January 8, 2015, that 51% of millennials believe Netflix subscriptions are integral to their entertainment viewing habits.

  
• Young, Digital-Savvy Consumers Attended 15% Fewer Films In 2014

  Nielsen found movie attendance among Americans aged 12-24 (dubbed “digitals”) decreased 15% over 2013’s stats.

  
• Nielsen’s Q3 Report Finds Digital Viewing Up Across The Board

  Nielsen released its 2014 Q3 “Total Audience Report,” which found digital viewership has risen year-over-year in every data point.