creator marketing

• LinkedIn’s influencer push levels up with launch of Creator Marketplace
• Repeat partnerships are the most effective creator campaigns, and YouTube leads the way

  The Influencer Marketing Factory thinks the best creator deals are repeat affairs. Here's how YouTube, Instagram, and TikTok stack up.

  
• Expedia buys into iShowSpeed’s world tours to sell vacations to Gen Z

  iShowSpeed is now a travel influencer thanks to a creator marketing deal with the globetrotting company Expedia.

  
• YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform

  YouTube is evolving BrandConnect into YouTube Creator Partnerships, a hub that facilitates campaigns across multiple formats.

  
• The creator economy is all grown up, but the fight for attention is fiercer than ever
• After studying 10,000 YouTube integrations, Agentio reminds brands that patience is a virtue
• Precisify to buy into the creator economy on the heels of $26M investment
• What happens when America’s largest injury law firm goes “all in” on YouTube? Just ask Morgan & Morgan.
• The creator economy is becoming a “must buy” — and a $37 billion industry in the U.S.
• In the “era of efficacy,” creator marketers are making their millions work harder
• Meta survey: 58% of consumers purchased a product in the past six months because of a creator’s recommendation