cpms

• TikTok’s plan to get more agency dollars includes cheap ads
• Netflix’s ad-supported tier is on the fast track, but advertisers are balking at the platform’s asking price

  Netflix reportedly plans to move up the launch of its ad-supported tier in order to compete with a similar offering from Disney+.

  
• A Lot Of YouTube Creators Just Disclosed Their Declining AdSense Rates Amid The Coronavirus Pandemic. Most Are Down At Least 20%, With A Few Bright Spots.

  Last night, noted YouTube creator and industry thought leader Hank Green put out the call for fellow creators to publicly share their CPMs -- a typically-closely-held figure that refers to the dollar amount marketers pay per 1,000 clicks of an ad.

  
• YouTube To Reserve Best Space For Advertisers Who Buy In Advance

  YouTube will guarantee ad buyers a certain portion of their target audiences and will save its best space for those who buy in advance.