captiv8

• Consolidation is here: The first half of 2025 saw 52 M&A deals in the creator economy
• These Are Today’s Most Lucrative Platforms For Digital Creators (Report)

  Creators who have surpassed 7 million subscribers on YouTube can charge a whopping $300,000 for a sponsored video, according to Forbes.

  
• Zoe Sugg, Kayla Itsines, And Grace Bonney Named ‘Top Influencers’ By Forbes

  Forbes partnered with influencer analytics firms Traackr and Captiv8 to measure reach, propensity for virality, engagement, and potential earnings per post.

  
• How Much Top Influencers Are Paid Per YouTube, Instagram, Snapchat, and Twitter Post (Report)

  Shonduras, a homegrown Snapchat star with roughly 700,000 followers, has been paid as much as $10,000 for a disappearing branded Story.