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  • YouTube Launches New Ad Unit Called ‘TrueView For Reach’ YouTube Launches New Ad Unit Called ‘TrueView For Reach’
  • YouTube Says Its Six-Second Ads Result In “Significant” Lift In 70% Of Cases

    YouTube has shared data that shows its six-second "bumper" ads cause an average brand awareness lift of 9% across 70% of cases.

    YouTube Says Its Six-Second Ads Result In “Significant” Lift In 70% Of Cases
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