branded videos

• Whistle Sports Signs Action Vlogger Devin ‘SuperTramp’ Graham
• Jukin Media Launches ‘Ethos’ Branded Division To Help Marketers Harness User-Generated Content

  Ethos will leverage Jukin's licensing technology to work with brands and agencies to target and clear user-generated videos for use in marketing campaigns.

  
• YouTube Stars Participate In ‘Terminator’-Themed Campaign With Arnold Schwarzenegger At YouTube Space LA

  YouTube Space LA played host to a Terminator-themed campaign involving several popular YouTubers like Olga Kay and Lilly Singh (IISuperwomanII).

  
• STUDY: 12% Of YouTube Vlog Viewers Discover New Brands, Products From Vloggers

  Global Web Index found that only 12% of YouTube viewers said they learned about new brands and products directly from their favorite vloggers.

  
• Assassin’s Creed Taps Top YouTubers For Commercials; Will Sales Go Up?