Ethos will leverage Jukin's licensing technology to work with brands and agencies to target and clear user-generated videos for use in marketing campaigns.
branded videos
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Whistle Sports Signs Action Vlogger Devin ‘SuperTramp’ Graham
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Jukin Media Launches ‘Ethos’ Branded Division To Help Marketers Harness User-Generated Content
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YouTube Stars Participate In ‘Terminator’-Themed Campaign With Arnold Schwarzenegger At YouTube Space LA
YouTube Space LA played host to a Terminator-themed campaign involving several popular YouTubers like Olga Kay and Lilly Singh (IISuperwomanII).
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STUDY: 12% Of YouTube Vlog Viewers Discover New Brands, Products From Vloggers
Global Web Index found that only 12% of YouTube viewers said they learned about new brands and products directly from their favorite vloggers.
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Assassin’s Creed Taps Top YouTubers For Commercials; Will Sales Go Up?
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