brand deals

• YouTube wants creators to send their videos to brands
• Creators’ viewers can be big spenders. LTK is driving $5 billion a year catering to them.

  The family-owned creator commerce platform is set to drive nearly $5 billion in sales this year from 300,000 creator partners and 8,000 brands. That's more than double its sales in 2023, and far surpasses the $2 billion valuation LTK got when it received a $300 million investment from SoftBank in 2021.

  
• Creators still have to fight for fair pay and treatment in brand deals. Word on the Block is here to advocate for them.

  Our industry has matured significantly over the last decade, and we've developed some norms for what creators can expect from things like ad revenue shares from platforms. But brand deals are still a murky affair, with no clear-cut, industry-wide guidance telling creators how much they should be charging, what kind of treatment they should expect, and what to do if they don't get paid on time--or ever.

  
• Hank Green’s ICG Shares Best Practices For Signing Brand Deals And MCN Agreements

  “It’s pretty safe to assume that if you didn’t draft a sentence, then it’s not in your favor," the organization wrote in a helpful new blog post.

  
• Creators Should Be Charging “Significantly More” For Brand Deals, ICG Survey Finds
• Manager Of Creators Like Gigi Gorgeous, LaurDIY Says Instagram Brand Deals Are Hot
• Former Maker Studios Exec Launches App To Help Creators Determine Their Worth
• “New Media Dream Team” To Broker Deals Between Brands And YouTube