Baseball

• Netflix’s “Opening Night” MLB coverage was a swing and a miss
• As Opening Day of the 2026 MLB season approaches, TikTok is on deck

  TikTok and the MLB have extended their partnership, bringing more creator content and short-form videos to the 2026 season.

  
• MLB buys into creator content with Jomboy deal

  MLB is making a strategic investment in creator content by inking a deal with the sports entertainment company Jomboy Media.

  
• Baseball needs a big star. On YouTube, Mookie Betts is stepping up to the plate.

  As the MLB heads to Opening Day, baseball star Mookie Betts of the Los Angeles Dodgers has teamed with Viral Nation for a YouTube channel.

  
• Creator-led sports broadcasts are all the rage. Now YouTube and MLB are getting in on the fun.
• Major League Baseball’s Playoff Teams Didn’t Necessarily Top Social Video Standings
• Facebook Reportedly Pays At Least $30 Million For Rights For 25 Weekday Afternoon MLB Games
• Facebook Will Begin Streaming One Major League Baseball Game A Week On May 19
• Facebook Wants To Stream A Major League Baseball Game Each Week
• YouTube Star Lauren Elizabeth To Star As Dodgers Die-Hard In AwesomenessTV Web Series
• Mike Tompkins, Pepsi Step Up To The Plate For The World Series
• 'Model Ball' – A Better Looking 'Bad News Bears'