Facebook now shows users’ animated GIFs in news feeds, but brands are not able to display the looped media format on their pages.
auto-looping
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Instagram Introduces Boomerang App To Create One-Second Looping Clips
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Facebook Introduces Animated GIFs For Users, But Not Brands
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Instagram Introduces Endlessly-Looping Video Feature
Facebook-owned video and photo-sharing application Instagram now auto-loops videos that appear in users’ feeds.
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