AMP

• After eight quiet months, Kai Cenat returns with a magical trailer for Streamer University 2026
• Have you heard? Pirate Software leaves Ludwig’s company while Lilly Singh’s movie gets distribution

  Pirate Software left Ludwig's company, Lilly Singh got distribution for 'Doin It', and AMP chowed down at a private Nando's.

  
• Can AMP own summer with a monthlong subathon? IDK, but they got T-Pain to ride in on a white horse

  That subathon kicked off today at 3 p.m. EST, and will continue until July 31. Unlike many subathons these days, it won't be round-the-clock; AMP will stream for just ('just') 12 hours each day.

  
• Top 5 Branded Videos of the Week: Lunchly, luxury cars, and a long look at online scammers

  This is the week of controversial YouTuber products, with MrBeast, Logan Paul, and KSI's new kids' lunchtime competitor Lunchly at spot #1 and Marques Brownlee in #3 with the drop of his first app, Panels. Both products have faced major backlash across social media--which may in part be driving these videos to bigger and bigger view counts, as people tune in to see what's causing all the hubbub.

  
• Top 5 Branded Videos of the Week: Gun swords, super-small houses, Scientology
• Top 5 Branded Videos of the Week: Men vs. women, Madison Square Garden, gas station meals
• Top 5 Branded Videos of the Week: Trampolines, time travel, tater tots
• Top 5 Branded Videos of the Week: Wipeout, Wukong, and an internet rabbit hole
• AMP isn’t making its own hydration drink. Instead, the creator group is partnering with Bang Energy.
• 700,000 live viewers tune in as YouTube groups AMP, Beta Squad hold charity soccer match
• Kai Cenat avoids charges stemming from last year’s New York City giveaway melee
• Top 5 Branded Videos of the Week: AMP put their twist on ‘Hot Ones’ and gets 4.3 million views