Netflix is doing A/B tests that show a "skip intro" button for users. Meanwhile, one of the company's execs has talked about mobile-optimized cuts.
A/B testing
- YouTube Testing New Interface For Minimized Videos During In-App Browsing
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Netflix Mulls “Skip Intro” Button, Mobile-Friendly Cuts
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Netflix Increased Watch Time 20% By Testing Title Images With Subscribers
When Netflix tested new images for select titles with a group of subscribers, average viewing time on those titles increased by at least 20%.
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