YouTube looks to snag more TV dollars as CEO Susan Wojcicki says her company “is the mainstream”

4 years ago

At its Brandcast presentation in New York on May 17, YouTube positioned itself as a direct competitor to TV.  In…

YouTube bets big on shopping with buyable Beauty Festival, live creator-brand collabs

4 years ago

Tonight, for the first time, YouTube hosted its annual Brandcast—where it appeals to advertisers with fresh user data and new…

Can a random gamer plucked from obscurity beat one of YouTube’s top stars in ‘Fortnite’? SypherPK found out.

4 years ago

Creator Andre Rebelo goes by the handle Typical Gamer, but his Fortnite skills are far from ordinary. On his stream, he regularly competes in…

Candle Media has acquired ATTN for roughly $100 million. How will the media company use the news-oriented brand?

4 years ago

Candle Media has announced its latest acquisition. The deep-pocketed entity, which has spent billions to acquire digital media companies like Hello Sunshine and Moonbug,…

Kevin Lin co-founded Twitch. Now he’s raising a $24 million funding round to create pop culture franchises in the metaverse.

4 years ago

When Twitch co-founder Kevin Lin chose to leave the company in 2020, he promised to "build again." Two years later, he is assembling…

Vanessa Guthrie is leaving Snapchat

4 years ago

Vanessa Guthrie, the executive who spearheaded Snap’s push into original content, is leaving the company. Per Variety, Guthrie will continue…

Doctor Mike outlasts iDubbbz in Creator Clash main card in front of sold-out crowd and 100,000 paying viewers

4 years ago

Influencer boxing matches can be hit-or-miss, but the Creator Clash was an absolute knockout. The highly-anticipated event was organized by…

YouTube greenlights more ‘Retro Tech,’ ‘Recipe for Change’ in new Black Voices slate

4 years ago

Ahead of YouTube’s annual Brandcast presentation tomorrow night (for the first time taking place at the TV Upfronts rather than…

Lilly Singh, Moonbug headline latest slate of YouTube Kids originals

4 years ago

YouTube's original programming division has been in flux since Susanne Daniels left the company earlier this year. Despite that turmoil,…

Night finds its first beauty creator: Safiya Nygaard (Exclusive)

4 years ago

Night, the Dallas- and Los Angeles-based management company that reps creators like MrBeast, ZHC, Ryan Trahan, Unspeakable, and MrBallen, has…