More than half of brands will pay YouTubers to market their products this year

1 year ago

The creator industry is a $250 billion ecosystem--and this year, it's expected to rake in over $10 billion in influencer…

ADHD is a popular self-diagnosis on TikTok, but mental health patients don’t always prioritize accuracy

1 year ago

If you have trouble sitting still, paying attention, or organizing your executive functions, TikTok may tell you that you have ADHD --…

India’s government is giving a $1 billion boost to the local creator economy

1 year ago

India is making a ten-digit investment in its homegrown creator community. As the world's most populous nation continues to outpace…

YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.

1 year ago

If you don't like it when an End Screen pops up at the conclusion of a video, you'll want to keep tabs…

Bluey is the top kids’ show on streaming. Rights holder BBC is “only just getting started.”

1 year ago

Kids across the globe love Bluey, and the BBC is taking notice. The British national broadcaster, which handles global distribution for Ludo Studio's Australian…

There’s a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they’ll stop kids from watching it.

1 year ago

There's no question about it: YouTube absolutely dominates the under-12 entertainment experience. Recent data shows kids ages 2-12 watch an…

Lilly Singh is launching a network for South Asian YouTubers

1 year ago

Lilly Singh is getting back into the business of YouTube, but this time, she's taking an off-screen role. The Indian-Canadian creator,…

YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities

1 year ago

YouTube is celebrating its 20th birthday in 2025, and the platform's creator experience team is going on tour to ring in…

Top 5 Branded Videos of the Week: The universe sure does keep spinning

1 year ago

Our latest Gospel Stats Weekly Brand Report brings back MrBeast, who--as usual--is unchallenged in spot #1. Hard to compete with someone who…

March Madness ads sold out “earlier than it has historically.” Did NIL influencer deals play a part?

1 year ago

The current college basketball landscape looks completely different from where it was a few years ago, but at least one…