MrBeast says his strongest short-form monetization comes on Facebook. Will “O.G.” features add to that?

1 year ago

Creators are enjoying the robust monetization ecosystem on Facebook, and Mark Zuckerberg believes that a return to the platform's roots can bring earnings…

YouTube is making its notifications work better for creators

1 year ago

YouTube wants its creators to engage with their subscribers via push notifications, but that tool can be counterproductive if the messages…

Gen Z prefers premium content to premium TV. Should streamers sound the alarm?

1 year ago

A new report from Deloitte issues yet another warning to the legacy media industry: If traditional channels don't find ways to keep…

RedNote wants to be more than just a TikTok alternative. Will Westerners buy in?

1 year ago

Earlier this year, when it looked certain that TikTok would be banned in the United States, many displaced users flocked to RedNote, an…

Someone paid $207 million to turn Napster metaverse

1 year ago

Something is happening to Napster. If you were old enough to recognize yourself as a conscious being in the '90s,…

MrBeast, Lady Gaga, and Brittany Broski to headline YouTube’s fandom-forward Brandcast

1 year ago

YouTube is going back to the Upfronts. For the fourth year in a row, it's hosting its annual advertiser-bait event,…

YouTube is making Shorts views go up

1 year ago

YouTube is changing the way it counts views on Shorts, and the new policy could have significant ramifications for both brands and…

Seniors are watching twice as much YouTube on TVs as they were a year ago

1 year ago

YouTube is back on top of the TV world, and senior citizens are a big reason why. The latest edition of Nielsen's The…

No, Ashton Hall isn’t sponsored by Saratoga Water. But soon he might be.

1 year ago

Fitness influencer Ashton Hall is all over X right now. The man's got a morning routine that has him waking…

With Feastables/Beast Games linkup, MrBeast is making his brands more synergistic

1 year ago

MrBeast wants to bring his business beyond YouTube, and he is furthering that plan by connecting his ventures. One recent example…