News

• VTuber Gawr Gura will sing “Take Me Out To The Ballgame” at the Dodgers’ “hololive night”
• Cannes Lions’ new Creator Pass brings creators face-to-face with the world’s top brands and thought leaders

  Those who plan to attend this year's Cannes Festival event can get the new Creator Pass for a curated program.

  
• Some brands struggle to convey goals to influencers. The “Creator Rosetta Stone” offers a translation.

  The Creator Rosetta Stone is a new survey that looks to simplify communications between influencers and brands.

  
• Roster helps creators hire qualified specialists. It just announced its official launch.

  Roster, a platform that helps channels like MrBeast and Dude Perfect hire qualified candidates, has exited its beta period.

  
• CAA signs Justin Watkins, the family-friendly gamer behind the ThinkNoodles YouTube channel (Exclusive)
• TikTok adds to search capabilities with a feature that lets users look up images in TikTok Shop
• Mobile game publisher Voodoo acquires social app BeReal for €500 million
• A YouTube prankster will represent Cyprus in the European Parliament
• Ben Potter, YouTube’s leading “Comicstorian,” has died
• AMP isn’t making its own hydration drink. Instead, the creator group is partnering with Bang Energy.
• Inside Made In Network’s creator marketing quest to make Danish Creamery “the internet’s favorite butter”
• Millionaires: Meet TikTok’s “Costco guys”
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/09/2024
• Top 5 Branded Videos of the Week: MrBeast leads us out of the YouTube wilderness
• Adam Mosseri says Instagram’s creator payouts are “burning money” and resulting in lower-quality content
• Ludwig’s Offbrand adds game publishing unit led by Pirate Software streamer
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 06/09/2024
• Twitch’s DJ Program brings tracks from top labels to a musical category
• Whalar partnership brings creator vertical to this year’s Tribeca Festival
• Tubefilter x Creator Logic are giving away 2 VidCon Industry track passes
• Sidemen rake in more than 20 million views with influencer reality show ‘Inside’
• MrBeast hires VC vet to lead the company now known as Beast Industries
• Streamers on the Rise: Fitness streamer and nerdy sock enjoyer StreetGrind just had his most-viewed month on Twitch
• 700,000 live viewers tune in as YouTube groups AMP, Beta Squad hold charity soccer match