News

• Top 5 Branded Videos of the Week: Podcasts, super glue, and NASA’s big plans
• MrBeast’s Moose Toys line is already a bestseller. Now it’s getting its own animated shorts.

  MrBeast is getting more promotion for his Moose Toys line by teaming with Stoopid Buddy Stoodios to produce animated shorts.

  
• Are minidrama studios using TikTok to do what Quibi couldn’t?

  We're in a new age of soap opera--one where all the drama, romance, and secret twin and/or baby reveals are packed into just 60 or 90 seconds of content posted on platforms like TikTok, YouTube Shorts, and Instagram.

  
• Roblox paid creators almost $1 billion in 2024

  Fortnite just reported that it paid creators $352 million over the course of 2024. Now here comes Roblox to dwarf that amount: During its latest earnings call, it revealed that it paid creators $280 million in Q4 alone, bringing it to a total of nearly $930 million paid out in 2024.

  
• Have you heard? Lilly Singh returns, Emma Chamberlain opens a cafe, and Ikea does the Harlem Shake
• Tubi or Not Tubi: Fox offers a choice with $500,000 Super Bowl ads
• Australia’s attempt to protect teens blurs the line between social media and entertainment
• China might nix Trump’s TikTok deal. If it does, other platforms will be ready.
• NASA is taking Twitch viewers into space–and maybe to the moon?
• Despite YouTube’s investment in Shorts, viewers are gravitating toward long-form video
• Creators HQ wants to bring 10,000 content creators to live in Dubai
• February is a big month for influencer sports: Creators are balling out with NBA and NFL stars
• Snapchat’s growing creator community was one of its biggest assets during Q4 2024
• Rooster Teeth is back–with original co-founder Burnie Burns at the helm
• YouTube revenue shines as Alphabet earnings falter amid DeepSeek’s Big Tech upheaval
• Creators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun.
• Top 100 Most Subscribed YouTube Channels Worldwide • January 2025
• YouTube wants creators and fans closer than ever with its new Communities update
• Creators are paying way more at tax time than they should be. Here’s how to fix that.
• “Influencers will pay” at the third edition of the Creator Clash
• Top 100 Most Subscribed U.S. YouTube Channels • January 2025
• Top 5 Branded Videos of the Week: Balls, bees, Marques Brownlee
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 02/02/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 02/02/2025