News

• The Washington Post turned its reporters into TikTok stars. Now one of them is going solo.
• The Jet2holidays meme is the song of the summer

  The Song of the Summer competition may be a relic of the past, but the Jet2holidays TikTok meme is offering the same spirit.

  
• Top 5 Branded Videos of the Week: Dave Ramsey vs 100,000 bees

  Is Dave Ramsey becoming the next MrBeast? OK, we kid, but really: financial guru Ramsey is once again on the rise, making our list twice this week. That's because he's blitzing YouTube with short content to the tune of ~30 videos a week. What's interesting is he's not the only one on the rise. The rest of our top 5 this week is made up of newcomers--creators who haven't been at the top of the list before, but arrive this week pulling big views for their sponsoring brands.

  
• Clorox is entering its Nutter Butter era

  Clorox didn't share growth numbers, but we can see how many views this new approach is bringing on videos. Pine-Sol used to be stuck beneath 5K views on most videos; now it regularly reaches over a million. Some, like the wizard frogs, have topped 5 million.

  
• Top 50 Most Subscribed U.S. YouTube Channels • Week Of 07/20/2025
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/20/2025
• Meta’s smart glasses are getting sportier thanks to Oakley. Will the wearables winning streak continue?
• Have you heard? VSauce returns, KSI tries to turn a profit on YouTube, and MrBeast’s predictions come true.
• Will Instagram’s indexing update shift the balance of power in the world of search?
• TikTok is crediting the songwriters behind the FYP’s biggest hits
• Twitch takes on TikTok with vertical livestreams
• Meet Aprilynne Alter, who’s helping YouTubers go pro with her Creator Crew bootcamp
• With $100 million funding round, Substack promises “better tools, broader reach, and deeper support” for creators
• Research shows that YouTube Shorts steers from viewers away from political content
• Fortnite did a deal for Squid Game rights. Then it deleted fan projects from its platform.
• Want more tourists in your country? Pay IShowSpeed to come visit
• As ‘KPop Demon Hunters’ and ‘Squid Game’ top charts, Netflix is going all-in on Korean exports
• 40% of digital ads will be made with gen AI in 2026
• YouTube is expanding a feature that lets creators “test and compare” titles and thumbnails
• 20 years of YouTube: In 2016, some videos were more important than others
• ByteDance is challenging Meta in the virtual reality of wearable tech
• Amid money troubles, Scholastic is seeking its next chapter on YouTube
• Roblox’s new initiative gives creators the legal A-OK to make games based on major IPs like Twilight, Saw, Squid Game, and Stranger Things
• Brazil’s favorite soccer YouTuber will broadcast every match of the 2026 FIFA World Cup