[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Alejo Igoa still leads MrBeast in our ranking of the 50 most-subscribed YouTube channels of the week. Seven days ago, MrBeast pulled the gap between the two creators to just 400,000, but Igoa has since expanded his lead. He got 3.7 million weekly subscribers during the third week of July, compared to two million new subscribers for MrBeast over the same period.
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The top seven channels in the chart all added at least one million subs over the latest seven-day measurement period. Further down the list, creators are jockeying for attention by applying the best practices of the biggest channels on YouTube Shorts.
The summer blockbuster film junket is now on YouTube
Since the launch of YouTube Shorts, short-form creators have used the TikTok-like format as a distribution hub for film clips. In some cases, channels that aggregate content from popular movies gain millions of views and subscribers each week.
The channels we’re looking at this week are part of that short-form cinematic movement, but not in the way you might expect. Film World, which ranked 18th in this week’s Global Sub Top 50, certainly pertains to its titular topic. But instead of sharing literal film clips with its 21.7 million subscribers, Film World focuses more on behind-the-scenes culture.
Film World’s most-watched Shorts are shot at festivals, premieres, and other places where stars hobnob with one another on red carpets and in front of step-and-repeats. Celebrity culture is another interest of YouTube’s short-form community, and Film World gives those stargazers the content they crave.
Its particular focus is in India, the home country of many of the stars it profiles. Actors featured in top Film World uploads include Shahrukh Khan and members of Amitabh Bachchan’s family.
In a world where top social platforms have broken into film festivals like Cannes and Sundance — while also incubating some visionary voices who are breaking into Hollywood — the popularity of a channel like Film World makes sense. Movie-related content is so big on YouTube that channels can profit by invoking cinematic lingo on unrelated videos.
That’s the only explanation I have for QuickFlicks, the #14 channel in this week’s Global Sub Top 50. True to its name, QuickFlicks has only been active on YouTube for two months, but it has already climbed the charts by hauling in more than 500,000 subscribers per week.
Data via Gospel Stats
QuickFlicks is exactly the sort of channel that YouTube’s crackdown on repetitive content is meant to target. I mean, look at this short-form library — it’s the definition of repetitive.
The problem is, if YouTube does strip monetization from QuickFlicks, it would probably be too late. The channel has already profited from its nonsensical use of movie buzzwords, and its success shows just how hard it is for YouTube to stay on top of channels that are fudging its Partner Program rules.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 15
- India: 9
- Brazil and Hong Kong: 3
- Australia, Indonesia, Mexico, South Korea, and Spain: 2
- Argentina, Bangladesh, Belarus, Belgium, China, Jordan, Kazakhstan, Singapore, Slovakia, and Vietnam: 1
This week, 34 channels in the Top 50 are primarily active on YouTube Shorts.
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