News

• Trump’s tax deduction for tips lets creators keep the change
• 20 years of YouTube: In 2021, MrBeast brought blockbuster TV to YouTube

  MrBeast's recreation of Netflix's Squid Game is one of YouTube's biggest videos. Did it usher in the current era of streaming success?

  
• Top 5 Branded Videos of the Week: LEGO my Laneige

  Minidramas have officially made it on our Gospel Stats Weekly Brand Report. Join Alan Chikin Chow for not one, but two episode of a sponsored, bite-sized drama series that's racked up over 50 million views so far. Then catch MrBeast putting people in jail, Vaseline Noodles exploding some kittens, and Any Austin answering a question we never thought to ask.

  
• A crackdown on account sharing worked wonders for Netflix. Now YouTube is giving it a try.

  YouTube is following Netflix's lead by initiating a crackdown on account sharing between multiple households.

  
• Nonprofit funding is being slashed. For one org, the solution is becoming a YouTube studio.
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 08/31/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/31/2025
• Have you heard? Schlep hits back at Roblox, ‘KPop Demon Hunters’ is golden, and AI slop makes bank.
• A streamer died while live on Kick. France is holding the platform accountable.
• A new “creator house” is bringing the ‘College Gameday’ experience to the TikTok crowd
• TSwift sets another world record with ‘New Heights’ numbers
• The Sidemen’s next goal: Giving up-and-coming UK talent their own Side+ shows
• The “sleep stream” is an internet phenomenon — and now, the basis for a viral marketing campaign
• Chinese market powers TikTok parent company to $330 billion valuation
• Short-form creators can’t keep their content out of pirates’ hands. Collab wants to help.
• Kai Cenat taps Michael B. Jordan, promises to go “bigger than ever” for “the last Mafiathon”
• Did Twitch undo its viewbot crackdown?
• 1 Billion Followers Summit opens tickets for 2026 Dubai creator event
• Instagram wants creators to try its CapCut clone, so it’s teaching them how to use it
• On their new channel, The Try Guys want viewers to try along with them
• Spotify is sliding into DMs
• With “Creator Tournament Series,” is ‘Apex Legends’ trying to be like ‘Fortnite’?
• Netflix is going whole hog on gen AI–but it still wants production partners to follow some rules
• YouTube’s Hype machine has made it to the United States