YouTube

• MrBeast, Lady Gaga, and Brittany Broski to headline YouTube’s fandom-forward Brandcast
• Seniors are watching twice as much YouTube on TVs as they were a year ago

  Thanks to viewership from seniors that has doubled year-over-year, YouTube is the leading distributor on TVs, according to Nielsen.

  
• YouTube’s first podcast head is out, but updated audio ads are in

  YouTube is reportedly working on a feature that would let users swap out audio ads. Also, Head of Podcasts Kai Chuk has left the company.

  
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect

  YouTube is adding new tools to its BrandConnect platform as it invests more resources into influencer marketing.

  
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.
• There’s a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they’ll stop kids from watching it.
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• YouTube thinks a more human touch will cut down on demonetization mistakes
• YouTube’s Premium Lite tier arrives, providing cheaper access to ad-free viewing
• It’s YouTube’s turn to crack down on the gamba meta
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 03/02/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/02/2025