Whatnot

• With “the largest raise in live shopping,” Whatnot achieves $20 billion valuation
• Whatnot’s Super Bowl Sunday plans include a $1 million MrBeast giveaway

  Whatnot is offering a unique form of Super Bowl counter-programming with a live stream offering $1 million of MrBeast giveaways.

  
• Put the Labubus away and get ready for Whatnot’s 2026 live shopping trends

  According to traffic trends observed on the live shopping platform Whatnot, women's sports trading cards and old coins will be big in 2026.

  
• Whatnot wanted eyes on its ecommerce site. So it made 80,000 viewers work together to win $400,000 in Pokémon prizes.

  Whatnot—which was founded in 2019 by former YouTube product marketing manager Grant LaFontaine—describes itself as a “community marketplace where you can buy, sell, go live, and geek out with collectors and other like-minded people.”