TikTok Shop

• Korean exports will become a $30 billion industry on TikTok by 2030. Welcome to “K-culture 4.0.”
• Led by U.S. sales, TikTok Shop is on track to hit $100 billion of gross merchandise value in 2026

  A report from Momentum Works revealed that TikTok Shop's GMV surpassed $50 billion during the first half of 2026.

  
• Beauty sales neared $1 billion on TikTok Shop last quarter, but not every brand is a winner

  Several recent surveys have broken down beauty sales from indie brands on platforms like TikTok Shop and Whatnot.

  
• Two-thirds of consumers go to TikTok Shop to discover new products and brands

  The findings from a survey conducted by GlobalData show much growth small businesses enjoyed on TikTok Shop in 2025.

  
• Can TikTok Shop disrupt the gallery by empowering creators to sell fine art pieces?
• Roblox, TikTok Shop, Whatnot all see a rise in Gen Z spending. Which will come out on top?
• TikTok Shop had a huge Black Friday weekend with $500 million of U.S. sales
• With $19 billion in quarterly sales, TikTok Shop now rivals eBay
• TikTok Shop staff just faced a third round of layoffs in three months. What’s the deal?