According to research by Tubemogul, the most pre-roll ad impressions come during TV primetime, leading to high awareness and favorability.
Tubemogul
-
25.7% of Tablet Pre-Roll Ad Views Come During Primetime
-
TV Primetime Is Also Peak Viewing Time For Online Video
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

- Blog Action Day: 'Big Ideas' from GOOD and Babelgum

- A24 is ready to turn Kane Parsons’ ‘Backrooms’ film into the next big creator-led horror movie

- Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 05/24/2026

- Creators sit behind YouTube’s “Brand Deal Desk” to explain the secrets of their sponsorships







