American Music Awards

• India to get big influencer boxing moment with Logan Paul/Conor McGregor fight
• Instagram turns creator-led channels into two-way streets

  Instagram has added Replies and Prompts to its broadcast channels to allow fans to respond to their favorite creators.

  
• YouTube Music Inks Two-Year Sponsorship Deal With The American Music Awards

  For the next two years, YouTube Music will be the official first presenting sponsor of the American Music Awards (AMAs), thanks to a deal YouTube Music marketing head Angela Courtin called “a natural extension of the intimate artist-fan connection that is made possible on YouTube’s global platform.”

  
• 2013 American Music Awards Red Carpet Pre-Show Is Live And Online

  The event kicks off at 5PM ET on Sunday, November 24 and features a ton of the famous faces that will be on stage during the ABC broadcast.

  
• Exclusive: DeStorm, Christina Grimmie, Karmin Receive Honors from American Music Awards