The IAB and PwC US reported a $49.5 billion revenue for the digital advertising industry in the 2014 edition of the IAB Internet Advertising Revenue Report.
IAB
- Total Digital Video Ad Revenues Reached $3.9 Billion In First Half Of 2016
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Digital Advertising Produced $49.5 Billion In Revenue In 2014
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IAB Creates Digital Video Division, Names Hulu’s Peter Naylor Chairman
The Interactive Advertising Bureau launched the Digital Video Center of Excellence & made Hulu’s SVP of ad sales Peter Naylor chairman.
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As Some TV Budgets Shrink, 65% Of Ad Buyers Plan To Spend More Online
At the onset of the 2014 Digital Content Newfronts, the IAB released a report claiming that buyers will spend more this year on web video.
- Interactive Online Advertising Scored $42.8 Billion Revenue In 2013
- [UPDATE] IAB Announces Schedule For Digital Content Newfronts 2014
- Online Video Ad Revenue Is Up 24% In The Past Year
- 45 Million Unique Viewers Watch Professional Online Content Each Month
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