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• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/17/2024
• Top 5 Branded Videos of the Week: Giant cat robots and fish UFOs, oh my

  If there's one thing YouTube audiences like to do, it's learn. We've seen for years now that educational and DIY content are integral to the platform, and that's especially apparent in our latest Weekly Brand Report, where the list is absolutely dominated by videos (and sponsors) whose entire business is teaching you stuff.

  
• MrBeast lands deal with Amazon to produce TV series with 1,000 contestants and a $5 million prize

  We first heard about Beast Games back in January. MrBeast and his team reportedly spent less than a week pitching the series to various streaming services before Amazon closed in with serious intent.

  
• Pocket.watch appoints YouTube Kids exec Lauren Glaubach to its board

  Lauren Glaubach, a family programming expert whose experience includes a role at YouTube Kids, has joined the board at pocket.watch.

  
• Skillshare acquires student-instructor connection platform Superpeer
• China vehemently opposes a forced TikTok sale, but potential buyers are already lining up
• Online video vet Will Keenan joins “business-in-a-box” platform for creators
• Twitch let users co-watch Prime Video during the pandemic. Now that feature is going away.
• The European Union has passed a sweeping law to regulate AI across the continent
• Marketing firm Open World launches new division to work alongside game publishers
• TikTok is helping creators generate ideas by sharing the most-searched topics on the app
• Paris Hilton’s Roblox destination generated the same buzz as a $60 million ad campaign, her company says