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• Paris Hilton’s Roblox destination generated the same buzz as a $60 million ad campaign, her company says
• Kajabi integrates its Creator Studio into Adobe Express to generate more AI insights

  Kajabi, which describes itself as "the best place for creators to make money," partnered with Adobe Express to launch a generative AI tool.

  
• Creators are tailoring their influencer campaigns to draw more eyes connected TVs

  Influencer marketing agency Linqia and creator-led shopping platform LTK launched programs that help creators run connected TV campaigns.

  
• TikTok’s Effect Creator Rewards program is now available in more countries with a lower barrier to entry

  For the second time, TikTok has expanded the reach of its Effect Creator Rewards program while lowering the barrier for entry.

  
• Spotify Premium users can now watch full-length music videos
• Gary Vaynerchuk’s VaynerWatt teams with Moonbug for animated series inspired by collectibles
• Logan Paul’s Los Angeles Lakers deal is a slam dunk for Prime Hydration
• X might be making its own video app for smart TVs
• TikTok wants its users to call their representatives to protest a potential U.S. ban
• Loaded acquires GG Talent Group (Exclusive)
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 03/10/2024
• Top 5 Branded Videos of the Week: The edge of the world (as we know it)