Let’s Play

• Rooster Teeth Plans In-Person Gaming Event ‘Let’s Play Live’
• 26% Of Let’s Players With 5,000+ Subscribers Cut Deals With Publishers

  According to a report in Gamasutra, 26% of Let's Play creators on YouTube have been paid by publishers to play through certain video games.

  
• Nintendo To Launch Affiliate Program To Share Revenue With YouTubers

  Nintendo plans to launch an affiliate program through which it will share revenue with YouTubers who post Let's Play videos of its games.n

  
• Indie Game Developer Claims YouTubers Helped Boost Sales Tenfold

  At Game Developers Conference, YouTuber Northernlion quoted the developer of 'The Binding Of Isaac', who said YouTube boosted sales tenfold.