Alternate Reality Game (ARG)

• India to get big influencer boxing moment with Logan Paul/Conor McGregor fight
• Instagram turns creator-led channels into two-way streets

  Instagram has added Replies and Prompts to its broadcast channels to allow fans to respond to their favorite creators.

  
• Is it OK to Turn 9/11 into an Alternate Reality Game?

  The Darkest Puzzle is an alternate reality game (ARG) about the Twin Towers, New York City, and 9/11.

  
• Transmedia Symposium: Less Debating Semantics, More Storytelling

  Inside look at last Friday’s UCLA / USC Transmedia Hollywood Symposium, reporting from the transmedia trenches.

  
• ‘Chopper’ Goes From Comic-Con Indie to Sponsored Web Series
• Is ‘Marble Hornets’ YouTube’s ‘Blair Witch’?
• MMORPG Soap? ITV Studios Wants You to Build Coronation Street
• Interview: No Mimes Media Welcomes You to the Wonderful Worlds of Transmedia
• An ARG Trailhead? ‘Let Me In’ Trailer’s Missed Opportunity
• Big and Awesome Productions: When ARG n00bs Strike Back
• Jeff Gomez Interview: Transmedia’s Brand New Story Worlds Are Coming
• Stella Artois Brings Mysterious ‘Jacques d’Azur’ to Life for Cannes