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• YouTube’s Hype machine has made it to the United States
• YouTube is turning the NFL’s opening night into a creator collab

  iShowSpeed will lead one of four alternate broadcasts for YouTube's coverage of the first game of the NFL season.

  
• Top 5 Branded Videos of the Week: The Alan Chikin Chow cosmetics beatdown

  Minidramas have officially made it on our Gospel Stats Weekly Brand Report. Join Alan Chikin Chow for not one, but two episode of a sponsored, bite-sized drama series that's racked up over 50 million views so far. Then catch MrBeast putting people in jail, Vaseline Noodles exploding some kittens, and Any Austin answering a question we never thought to ask.

  
• YouTube gets caught using “machine learning” to tweak creators’ Shorts after they go live

  YouTube has been criticized by creators over unapproved changes to Shorts that appear to involve machine learning (and potentially AI).

  
• Have you heard? Deestroying gets a sideline gig, Anna Sitar acts, and Skibidi’s in the dictionary
• TikTok-style vertical videos are set to conquer the porn industry
• Instagram wants to host the next Group Chat, so it’s letting you link your Reels
• YouTube Music celebrates 10th anniversary by showing you which bands are in town
• Pinterest opens up a Thrift Shop for Gen Z
• Bean there, done that: Hank Green’s focus aid soars to top of App Store charts
• YouTube’s new Effect Maker puts it in competition with TikTok and Snapchat
• The White House is bringing MAGA memes to TikTok