Featured

• TikTok is crediting the songwriters behind the FYP’s biggest hits
• With $100 million funding round, Substack promises “better tools, broader reach, and deeper support” for creators

  Newsletter platform Substack has announced a $100 million Series C round, which it will use to develop new features for creators.

  
• Research shows that YouTube Shorts steers from viewers away from political content

  A group of researchers found that the YouTube Shorts algorithm leads viewers away from news and political content.

  
• As ‘KPop Demon Hunters’ and ‘Squid Game’ top charts, Netflix is going all-in on Korean exports

  Netflix is looking to stay ahead of other streamers and gain ground on YouTube by making South Korean culture international.

  
• YouTube is expanding a feature that lets creators “test and compare” titles and thumbnails
• 20 years of YouTube: In 2016, some videos were more important than others
• ByteDance is challenging Meta in the virtual reality of wearable tech
• Brazil’s favorite soccer YouTuber will broadcast every match of the 2026 FIFA World Cup
• After another shutout, do creators need the Emmys?
• The fight against “unoriginal” content (including AI slop) is coming to Facebook
• Top 5 Branded Videos of the Week: Chicken Shorts and Kill Tony, with bonus Prime Day
• The creator economy is still growing year-over-year, but a monetization gap is emerging