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• Sony Pictures Television looks to “engage with UK content creators” through new VP of Digital
• YouTube wants to start conversations with Reddit-style comment threads

  YouTube's Premium subscribers can now test out a comment threading feature that makes YouTube discussions look like Reddit.

  
• Netflix is treating YouTube like a “farm league” for creators. How’s that working out?

  Netflix has poached some of the biggest hits on YouTube. How are those transplants faring in the streamer's What We Watched report?

  
• Do creators need traditional managers? The firm that reps Airrack and Yes Theory has a different idea.

  One Day Entertainment, which reps creators like Airrack, Yes Theory, and Drew Binsky, is rebranding to become Good Story Studios.

  
• 20 years of YouTube: In 2017, Logan Paul’s walk in the Japanese woods changed everything
• After 42% year-over-year sales decline, is PRIME out of its prime?
• The Washington Post turned its reporters into TikTok stars. Now one of them is going solo.
• The Jet2holidays meme is the song of the summer
• Top 5 Branded Videos of the Week: Dave Ramsey vs 100,000 bees
• Meta’s smart glasses are getting sportier thanks to Oakley. Will the wearables winning streak continue?
• Have you heard? VSauce returns, KSI tries to turn a profit on YouTube, and MrBeast’s predictions come true.
• Will Instagram’s indexing update shift the balance of power in the world of search?