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• Instagram tried to be like TikTok. Now TikTok wants to be like Instagram.
• YouTube Millionaires: For Gen Z couple Jenna and Will, “it’s important to say nothing’s perfect”

  SoupTimmy is serious about Rubik's Cubes.

  
• Snapchat’s 523 program is back with $10,000 monthly grants for “small content companies from underrepresented groups”

  Snap has reopened applications for its 523 accelerator, which promotes content business from underrepresented groups on Snapchat Discover.

  
• SypherPK is bringing Pacsun under his (metal) umbrella

  Ali Hassan, a 'Fortnite' player known online as SypherPK, has brought his Metal Umbrella merch brand to Pacsun stores in the U.S.

  
• There’s now a soccer club in England sponsored by the Sidemen
• After becoming “the best hooper in 2HYPE,” Jesser tries out for the NBA
• A slew of new ad formats are coming to Reels on Facebook and Instagram
• Some Instagram users are now able to put multiple links in their bios
• TikTok star Max the Meat Guy is using his platform to promote ethically-raised beef
• Keke Palmer’s digital network looks to usher in “a new generation of creators”
• Creative Juice rolls out new products, including its take on catalog licensing
• Pocket.watch is partnering with its first TikTok star