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• Want to play a parkour video game? So does Storror.
• A new analytics tool helps musical artists harness YouTube Shorts and its 50 billion daily views

  YouTube is launching a new product called Analytics for Artists that will help musicians adopt a multiformat approach to video.

  
• As the threat of a TikTok ban lingers, another ByteDance-owned app is trending up

  The ByteDance-owned app Lemon8, described as a mix of Instagram and Pinterest, is emerging as a potential alternative if TikTok gets banned.

  
• TikTok, Snap, Meta, YouTube among presenters at 2023 NewFronts

  Presenters who are on the schedule for the 2023 NewFronts include TikTok, YouTube, Snap, Amazon, Meta, Yahoo, Vevo, Conde Nast, and Roku.

  
• Ballen Studios makes $1 million pledge to support families affected by violent crimes (Exclusive)
• YouTube Millionaires: Eight-year-old Rowdy Rogan wants to be the world’s next great gamer
• The tradition continues: The House of Highlights Creator League returns to the Final Four
• Famous Birthdays has a new look and a talent representation portal for the creator economy
• Cocomelon gets its kicks with Puma partnership
• Studio71 expands Facebook network through pacts with Trevor Wallace, Ronda Rousey, Donut Media
• Disguised Toast is asking a big question: “Is it actually possible for esports to be profitable?”
• For the owner of Bored Ape Yacht Club, the metaverse looks Gucci