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• Deestroying is going pro after signing a contract in the United Football League
• The Sidemen are telling their story with a Netflix original

  The Sidemen, the creator group that includes KSI, Zerkaa, Miniminter, Vikkstar, TBJZL, Wroe2Shaw, and Behzinga, is getting a Netflix show.

  
• YouTube ad revenue earns 15% year-over-year bump, hits $9.2 billion in Q4 2023

  Missed expectations related to search ads caused a dip in Alphabet share price even though Google and YouTube beat Q4 2023 projections.

  
• Creators become celebrities: 92% of advertisers consider creator content to be “premium”

  Think With Google published a study from the IAB and TalkShoppe. 92% of advertisers said they consider creator content to be "premium".

  
• For Black History Month, TikTok is promoting its ecommerce hub by inviting users to #ShopBlack
• Top 5 Branded Videos of the Week: Touchdown fantasy sports
• TikTok brings film-focused creators to Sundance for some Hollywood hobnobbing
• YouTube trained its AI using pop songs — and created new tensions with labels in the process
• MrBeast action figures will be coming home for the holidays in 2024
• YouTube AdBlitz has collected Super Bowl commercials for 18 years. It’s coming back for 2024.
• Custom experiences are coming to “metaverse-style games” thanks to GameSquare’s new unit
• Millionaires: Chase & Melo have been social media-ing since 2013. But TikTok is helping them reach new levels.