Featured

• Creators are tailoring their influencer campaigns to draw more eyes connected TVs
• Creators on the Rise: Zach Pozniak’s dry cleaning company lost 85% of its business during COVID. Then he started making videos on TikTok.

  "I became the family go-to," Keesh Deesh says. "My family would call me and be like, 'Hey, before I buy this, is it on sale? Before I make this purchase, before I take this trip, is it on sale?' I'm like, 'Well, I'll look for you and I'll find out.'"

  
• TikTok’s Effect Creator Rewards program is now available in more countries with a lower barrier to entry

  For the second time, TikTok has expanded the reach of its Effect Creator Rewards program while lowering the barrier for entry.

  
• Spotify Premium users can now watch full-length music videos

  Spotify could be looking to take on YouTube with music videos and other pieces of long-form content for its Premium subscribers.

  
• Gary Vaynerchuk’s VaynerWatt teams with Moonbug for animated series inspired by collectibles
• Logan Paul’s Los Angeles Lakers deal is a slam dunk for Prime Hydration
• TikTok wants its users to call their representatives to protest a potential U.S. ban
• Top 5 Branded Videos of the Week: The edge of the world (as we know it)
• Lilly Singh is ‘Doin’ It’ with SXSW premiere for her debut feature film
• Millionaires: Two men, a pot, and 15 million followers
• EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it)
• Linktree’s latest tool for its 47 million users is a social commerce offering