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• TikTok celebrates as short-form stars like Miley Cyrus, Ice Spice, and Troye Sivan earn Grammy nods
• TikTok Live is launching a global campaign that will span more than 50 countries and regions

  TikTok is putting on a campaign called TikTok Live Fest, which will include rewards for creators and availability in more than 50 regions.

  
• Top 5 Branded Videos of the Week: MrBeast balances self-promotion with philanthropy

  MrBeast's controversial well-building Beast Philanthropy video put him at the front of our ranking of sponsored YouTube videos.

  
• Twitch will “deprecate” the Hype Chat monetization feature five months after introducing it

  Twitch is moving away from the Hype Chat monetization feature it introduced earlier this year. The streaming platform will promote Cheering.

  
• The E.U. is probing TikTok and YouTube over child safety, and it could challenge ad blocker bans
• Unilever is continuing its #CleanTok campaign with a literal “soap opera”
• YouTube has added videos “For You” to channel pages
• The WGA and SAG-AFTRA strikes showed creators where they stand in the entertainment world
• Millionaires: Austin John plays Pokémon
• After visiting more than 80 streamers across 15 cities, Twitch CEO Dan Clancy shares his findings
• Instagram continues ‘Creators Of Tomorrow’ tradition with new list of culture drivers
• YouTube Premium subscribers can test two AI-driven features (including a chatbot)