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• TikTok is helping creators generate ideas by sharing the most-searched topics on the app
• On the Rise: hammybanks is still a “baby creator,” but she’s ready to do it all

  "I became the family go-to," Keesh Deesh says. "My family would call me and be like, 'Hey, before I buy this, is it on sale? Before I make this purchase, before I take this trip, is it on sale?' I'm like, 'Well, I'll look for you and I'll find out.'"

  
• Kajabi integrates its Creator Studio into Adobe Express to generate more AI insights

  Kajabi, which describes itself as "the best place for creators to make money," partnered with Adobe Express to launch a generative AI tool.

  
• Creators are tailoring their influencer campaigns to draw more eyes connected TVs

  Influencer marketing agency Linqia and creator-led shopping platform LTK launched programs that help creators run connected TV campaigns.

  
• Creators on the Rise: Zach Pozniak’s dry cleaning company lost 85% of its business during COVID. Then he started making videos on TikTok.
• TikTok’s Effect Creator Rewards program is now available in more countries with a lower barrier to entry
• Spotify Premium users can now watch full-length music videos
• Gary Vaynerchuk’s VaynerWatt teams with Moonbug for animated series inspired by collectibles
• Logan Paul’s Los Angeles Lakers deal is a slam dunk for Prime Hydration
• TikTok wants its users to call their representatives to protest a potential U.S. ban
• Top 5 Branded Videos of the Week: The edge of the world (as we know it)
• Lilly Singh is ‘Doin’ It’ with SXSW premiere for her debut feature film