Featured

• Millionaires: Two men, a pot, and 15 million followers
• EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it)

  EA Sports is bringing back its college football video game franchise by paying more than $6 million in name, image, and likeness (NIL) deals.

  
• Linktree’s latest tool for its 47 million users is a social commerce offering

  Linktree is expanding its array of creator economy offerings by launching a social storefront for ecommerce pros.

  
• As YouTube bids MatPat a happy retirement, the outgoing Theory host is already making his next move

  Matthew 'MatPat' Patrick is stepping down as the host of Theory videos, but he will return to Style Theorists for a 'Creators in Fashion' gig.

  
• Jake Paul will fight Mike Tyson live on Netflix
• The Boxoffice Network is using its 35 billion yearly views to sell movie tickets around the globe
• Even though she’s an Olympic medalist, Bella Sims needs a life. She’s getting one on Instagram.
• Creators on the Rise: Keesh Deesh knows a good deal
• Spirit City is a “gamified focus tool” inspired by Lofi Girl-style study streams
• Popular Science recruits Vsauce2 creators to relaunch its YouTube channel
• Ms. Rachel plans “Special Surprise” for her first children’s book
• Reesa Teesa snags CAA deal as ‘Who TF Did I Marry?’ becomes a TikTok sensation